YSLES NEW YORK CAMPAIGN FALL/WINTER 09
Ysles New York, WWW.YSLES.COM
Photoshoot by Heiko Dreher, Artdirection, Campaign, Lookbook, Postproduction
Founded in New York by Cris and Kuni in 2007, Ysles blends old world craftsmanship with minimalist chic. Their complete line of modern totes, clutches and satchel draw inspiration from stylish international city dwellers with a functionality well-suited to contemporary lifestyles. Rich colors, delectable textures and supple leathers combine in handbags that provide a sharp alternative to overly fashioned or poorly conceived bags. Cris, aka Cristian Wener, is an internationally acclaimed fashion photographer, recognized for his extensive achievements in both his native Germany and the fashion capitals of Europe. Kuni, aka Andrea Ruff, after extensive experience in tailoring and haute couture, designed her own line of clothing and opened a store. For many year now, she has also served as a stylist to the world’stop photographers and models. With her impeccable style and innate design sensibility, she imparts Ysles handbags with an unrivaled polish and sophistication. Exquisite, casual, timeless and fresh: Ysles handbags are opulent, but never ostentatious.